new agreement positions uae as centre of research excellence daywear plus

new agreement positions uae as centre of research excellence daywear plus
multi protection tinted moisturiser spf 15

Comprehensive DayWear Plus protection with a beautiful sheer tint

We live in a world in which we are expected to do several things at once and we also expect the products that surround us to be multifunctioning. Just as our cell phones no longer just make calls they also receive email and take photos, and our cars have navigation systems, seat heating, automatic window-wipers - we want products that do it all.

When it comes to our skin, women today are looking for products that deliver spectacular results without the time constraints of multiple products. We want to take care of ourselves and our skin but with the least hassle and the best protection that there is to offer, and Estēe Lauder understands this.

With the introduction of DayWear Plus Multi Protection Tinted Moisturizer SPF 15 – Estēe Lauder has developed a product that combines all the multi protection benefits of the DayWear Plus range with the added benefit of a sheer layer of color to even out skin tone.

For the woman looking for great protection with a subtle hint of color, the fresh cucumber scented DayWear Plus Multi Protection Tinted Moisturizer SPF 15 fuses the very best of Estēe Lauder skincare with environmental protection and a sheer, natural tint. A potent antioxidant cocktail, intensive hydrators and a UVA / UVB sunscreen system work together to provide the most comprehensive environmental protection, while a sheer veil of pigment, in 4 versatile tones, evens out skin tone and gives the skin a natural sheer finish. Skin feels protected, intensely hydrated and looks naturally healthy.

OUR MOST POWERFUL ANTI-OXIDANT COCKTAIL:
All day long, the skin stays protected using the same great and proven comprehensive anti-oxidant blend found in the DayWear Plus range: South African Red Tea, Grape Seed, Rice Bran, Rosemary, Resveratrol, Exclusive Vitamin C - E and Eukarion. This unique combination of anti-oxidants actually teaches the skin to naturally respond and actively protect itself against free radical damage resulting from environmental assaults. In addition, these anti-oxidants are bio-transformed so they become more bio-

available to the skin which enhances their effectiveness. Further protection is provided by White Birch Extract, which actually activates Bio-Shields, naturally present in our skin to protect our cells against the damage caused by UV rays. Therefore, skin adapts.

Eukarion, first uncovered by Estee Lauder is an anti-oxidant. It is actually a “mimic” of a natural enzyme that inhibits free radicals generated by internal aging. Therefore, it reactivates skin’s own defense system. Skin becomes stronger, more resistant, and more able to prevent the effects of chronological/internal aging. It also remains effective when all other anti-oxidants have extinguished. It helps provide the most effective continuous protection.


Instantly:
After application, DayWear Plus Multi Protection Tinted Moisturizer SPF 15 will immediately help to neutralize oxidation caused by environmental stresses and extremes.

Throughout the day encapsulated Vitamin C and E and Rosemary extract are continuously released to counteract damage caused by pollution, smoke, UV etc. offering a second layer of protection.

Over time:
With regular daily use, skin becomes stronger and less prone to environmental aging, helping to protect skin against the development of future lines and wrinkles.

INTENSIVE HYDRATION:
DayWear Plus Multi Protection Tinted Moisturizer SPF 15 offers high performance hydration, improving immediate moisturization by 68%!
• Hyaluronic Acid provides an immediate burst of hydration to instantly replenish skin with moisture.
• An exclusive blend of lipids help re-build the thin and fragile moisture barrier to prevent water loss and lock moisture in.

All day long:
Skin stays continuously hydrated, feels comfortable, supple and better protected against line-producing dehydration.

GENTLE UVA/UVB SUNSCREEN SYSTEM:
DayWear Plus Multi Protection Tinted Moisturizer SPF 15 provides a full spectrum and highly protective sunscreen system that is extremely gentle on the skin. It incorporates a unique polymer which binds the formula together discouraging penetration into the skin and helping the sunscreen float on the surface of the skin. The polymer technology creates a topical and physical shield between the skin and the sun, protecting it where it is needed most.

Over time
Skin stays protected against photo-aging rays and UV rays and with continued use over time DayWear Plus Multi Protection Tinted Moisturizer SPF 15 will help it to stay younger looking.



SHEER VEIL OF PIGMENT:
Adding more to the benefits of the incredible DayWear Plus range, DayWear Plus Multi Protection Tinted Moisturizer SPF 15 delivers a sheer level of pigment to even out the complexion, enhancing skintone in four neutral shades for a radiant, healthy looking finish.

DayWear Plus Multi Protection Tinted Moisturizer SPF 15 also contains Photo Optic™ technology that absorbs light into the skin and optically reflects it to neutralize and balance uneven skin tone and create a subtle brightening effect.

Immediately:
Skin looks more even and glows with enhanced radiance.

Application: The unique lightweight texture smoothes onto skin - ideal for use alone or, under makeup for a complexion that stays fresh and radiant all day long. Apply AM after cleansing.

DayWear Plus Multi Protection Tinted Moisturizer SPF 15 is non-acnegenic, dermatologist and ophthalmologist tested.

DayWear Plus Multi Protection Tinted Moisturizer SPF 15 will be available at all Estēe Lauder counters in July 2007 in the Middle East.

Suggested retail price is AED 177.
by:www.albawaba.com